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“4K is not more pixels, it is better pixels and faster pixels,” he noted. He was adamant with integrators that they should not disregard 4K as a gimmick like 3D. About half of the vendors and attendees were car/marine audio companies.Īnother well-attended session was a deep dive into 4K by noted industry expert Michael Heiss. The bombing run scene is a good Dolby demo to use.Īs for the PNWCEE, the one-day event, which is put on jointly by local Northwest manufacturers’ reps and distributors, drew 750 registrants to meet with 155 different 12V audio and home electronics vendors and 40 educational seminars at the Doubletree at SeaTac Hotel. If you do not have access to the Dolby Atmos demo disc, Craig offers five great Blu-rays to demo for clients… Officially, Dolby does not recommend any particular type of speaker for Atmos: bipolar, dipolar or tripolar. Use Wide Dispersion Speakers: Craig says wide dispersion patterns (+/- 45 degrees from 100Hz to 10KHz) are ideal, especially in a room with 8- to 14-foot tall ceilings. Craig suggests dealers run the Auto EQ to match with forward-firing speakers in case there are ceiling losses. Speakers should always be calibrated using room EQ. They should be timbre- and power-matched to the primary speakers. With just two Atmos speakers, you are just moving sound back and forth,” he adds.įull range or bass-managed speakers are best for the Atmos speakers. “You need to have four Atmos speakers overhead to move the sound around. The seated positions should be at minimum 3 to 5 feet from the speaker this is especially important for the rear speaker placement.ĭealers should opt to design a 5.1.4 system configuration (five listener-level speakers, one subwoofer, and four overhead speakers) over a 7.1.2 design for the best object imaging and panning. Tweeters should be aimed at the primary listening position. For rooms with lower ceilings, toe-in the speakers. They should be facing downward for rooms with high ceilings. The speakers should be placed outside the perimeter of the seating area and in line with the left and right mains. Dolby Atmos allows you to bring immersion into a home where you will not be allowed to cut holes in the ceiling.”įor in-wall listener-level speakers, Craig recommends they are at least 3 feet below the ceiling. In fact, we have done A/B testing comparing in-ceiling speakers to upfiring Dolby Atmos modules on freestanding speakers and people cannot tell the difference.
#Dolby atmos demo material install#
“I am not going to tell you that you cannot install an all in-ceiling Atmos system. There needs to be speakers at listener-level,” he says. “The customer may be OK with it, but it is not the right experience. The upmixer is included in every Dolby Atmos Hardware Bundle.ĭo not design and install all in-ceiling Dolby Atmos configurations. Using the newly renamed Dolby Surround Upmixer, integrators can make non-Atmos channel-based content sound pretty close to real object-based surround sound. To date, there are 67 Blu-ray titles in Atmos with the total due to reach 100 by the end of the year.Īmong the key recommendations from Craig are:ĭo not be afraid to mix legacy equipment with Dolby Atmos, says Craig. “It will allow you to sell more wire, cable and processors, while also selling more design and calibration services.”
#Dolby atmos demo material full#
Speaking at the Pacific Northwest Consumer Electronic Expo (PNWCEE) recently in Seattle, Craig Eggers, director, content creation and playback, home theater, for Dolby Laboratories, pumped up a room full of dealers about how Dolby Atmos represents one of the first product opportunities in a long while for integrators to grow their business revenue volume and bring in new customers, calling the technology immersive, compatible, scalable and adaptable.
#Dolby atmos demo material how to#
Integrators are getting more clarification on exactly how to design and install Dolby Atmos speaker configurations for their customers.
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